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HANNOVER MESSE 2018: Integrated Industry plus Partner Country Mexico


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Hannover. Once every year, the industrial world gathers in Hannover, Germany, for HANNOVER MESSE. Staged over five days and averaging some 200,000 trade visitors and over 5,000 exhibitors, the show typically generates around 5.6 million business-to-business contacts. But the numbers are only part of the picture. As the world’s leading trade show for industrial technology, HANNOVER MESSE is also a summit and incubator for key industry trends and developments, including, most notably, Industry 4.0 (the digitization of production), Integrated Energy, Smart Supply, Predictive Maintenance, Cobots, Lightweight Construction and Digital Twinning. The agenda for tomorrow’s manufacturing and sustainable energy systems is set in Hannover. And now, in April 2018, thanks to the co-staging of CeMAT with HANNOVER MESSE, the agenda in Hannover will also include intralogistics. Together, the two shows will provide a 360 perspective on the interrelationships between the trends of Industry 4.0 and Logistics 4.0. 

As is fitting for a key industry summit, HANNOVER MESSE is always well supported by political VIPs, including, at the highest level, Germany’s Chancellor, who traditionally opens the show in the company of the head of state of the participating Partner Country. In 2018, the Partner Country of HANNOVER MESSE is Mexico.

Global industry’s platform for business and political dialogue

The growing convergence of automation and energy technology, intralogistics, IT platforms and artificial intelligence is driving the digital transformation of industry ever onwards and upwards. HANNOVER MESSE 2018 is dedicated to this trend – as signaled by its lead theme, “Integrated Industry – Connect & Collaborate”. “HANNOVER MESSE is the place to go to experience the rapid rise of Industry 4.0 and its consequences first-hand,” commented Marc Siemering, Global Director HANNOVER MESSE at Deutsche Messe. “Hannover sets the pace for Industry 4.0. It is the only place where you can get an overview of the digital transformation of industry in its entirety.”

The concept of Industry 4.0 (also known as Integrated Industry) is closely associated with HANNOVER MESSE. That is why the show attracts so many decision makers from business and government: they prefer to get their information about the digitization of production and energy systems directly from an event where they can see the current state of the art and attend forums and conferences to get their bearings for the future. Many countries have their own assistance programs for digitization initiatives. But only at HANNOVER MESSE is it possible to compare these digitization strategies and approaches on a global scale. What’s more, HANNOVER MESSE is a major technology transfer platform and the only event in the world that presents industrial value chains in their entirety, from early development all the way to the finished product. 

HANNOVER MESSE is in very strong form as the world’s leading trade show for industrial technology. Last year, for example, about 60 percent of its exhibitors came from outside of Germany – from 70 countries, in fact. On the visitor front, the show is attended by managers of small and medium companies as well as CEOs of global corporations such as Apple, Foxconn, Microsoft and Volkswagen. Roughly a third of the show’s visitors come from abroad, and almost half of them are from top-level management. About 70 percent of the visitors are key decision-makers, and some 50 percent of them are actively scouting for new suppliers. What’s more, the average HANNOVER MESSE visitor controls a capital spending budget of 550,000 euros. 

Mexico will star as the Partner Country of HANNOVER MESSE 2018.

As the Partner Country of HANNOVER MESSE 2018, Mexico will have the opportunity to present its new technologies, investment opportunities, innovative growth strategies and research projects to the movers and shakers of global industry. Mexico and its exhibitors will be presenting on topics which will highlight the country as an innovative and open partner and an attractive place to do business – topics like Industry 4.0, energy,environmental technology, vocational training, startups and foreign investment. The stated aims of Mexico’s government include putting in place the strategies and infrastructure necessary for a successful fourth industrial revolution. Mexico also intends to use HANNOVER MESSE to strengthen and advance its international trade relations and, among other things, to further its efforts to secure a free trade agreement with the European Union.

Robotics, eMobility, intralogistics and everything else in between

HANNOVER MESSE’s automation-themed displays will have a strong focus on robotics, as robot manufacturers, systems integrators and providers of gripper systems step up to showcase their Smart Factory solutions. Their presence reflects the integral role of robots and automated guided vehicles in today’s modern manufacturing landscape. It is a landscape in which robotics and automation are constantly breaking new ground in human-machine collaboration. HANNOVER MESSE 2018 will also have a new display area devoted to innovative electric mobility and transportation solutions. Titled “Electric Transportation Systems,” the display area deals both with electric vehicles and with the necessary supporting infrastructure, which itself needs to be integrated into tomorrow’s transformed, sustainable energy systems. In this sense, HANNOVER MESSE is also a key international platform for policy and political dialogue on new technologies and solutions for tomorrow’s mobility. 

From 23 to 27 April 2018, every square meter of space at the Hannover Exhibition Center will be fully booked and abuzz as HANNOVER MESSE and CeMAT team up to present the inner workings of tomorrow’s factories and the key role intralogistics will play in them. Themed “Connected Supply Chain Solutions,” CeMAT will show how companies can integrate and digitize their entire supply chains across company boundaries.

World’s leading congress for industry and hub for industrial startups

HANNOVER MESSE comprises more than 1,000 conferences and forums addressing all of the major trends sweeping modern industry: Industry 4.0, the Internet of Things, digital transformation, cyber security, smart grids and decentralized energy systems. It will also feature programs such as Tec2You, Job & Career and WoMenPower, which encourage young people to pursue studies in engineering and technology and offer professionals career advice and guidance. And then, in Hall 3, there’s Global Business & Markets, Europe’s leading event for foreign trade.

Industry demand for startups and the solutions they produce is immense and growing all the time. HANNOVER MESSE’s solution for matching this demand with supply is Young Tech Enterprises. Located in Hall 3, Young Tech Enterprises is a central hub that facilitates dialogue between startups and startup networks, accelerators and business development agencies. The showcase features a central forum, pitching and matchmaking events, and workshops. Participants will benefit from proximity to the startups and business development organizations at Research & Technology in Hall 2 as well as investors at the Global Business & Markets platform in Hall 3.

HANNOVER MESSE – Get new technology first!

HANNOVER MESSE is the world’s leading trade fair for industrial technology. With its core focus on “Integrated Industry” and “Integrated Energy”, it is the No. 1 global platform for Industry 4.0. The show will next be held from 23 to 27 April 2018 in Hannover, Germany, and will provide a comprehensive overview of the latest visions and technologies for the digitization of production and energy systems. The upcoming HANNOVER MESSE will feature five parallel shows: IAMD (Integrated Automation, Motion & Drives), Digital Factory, Energy, Industrial Supply and Research & Technology. It will also be co-staged with CeMAT, the world’s leading trade fair for intralogistics and supply chain management. Mexico will star as the Partner Country of HANNOVER MESSE 2018.

Deutsche Messe AG

2017 marks the 70th anniversary of Deutsche Messe AG, which was founded in 1947 with the staging of Germany’s first-ever Export Fair. Seven decades later, Deutsche Messe has taken its place among the world’s top organizers of capital goods trade fairs, sporting a rich portfolio of events held in Germany and around the globe. With 2016 revenue of 302 million euros, the company ranks among the five biggest trade show companies in Germany. Its portfolio includes such world-class events as (in alphabetical order) CEBIT (business festival for innovation and digitization), CeMAT (intralogistics and supply chain management), didacta (education), DOMOTEX (carpets and other floor coverings), HANNOVER MESSE (industrial technology), INTERSCHUTZ (fire prevention, disaster relief, rescue, safety and security), LABVOLUTION (lab technology) and LIGNA (woodworking, wood processing, forestry). The company also regularly hosts a number of internationally renowned events by third parties, among which are AGRITECHNICA (agricultural machinery) and EuroTier (animal production), both of which are staged by the German Agricultural Society (DLG), EMO Hannover (machine tools; staged by the German Machine Tool Builders’ Association, VDW), EuroBLECH (sheet metal working; staged by MackBrooks) and IAA Commercial Vehicles (transport, logistics and mobility; staged by the German Association of the Automotive Industry, VDA). With more than1,200 employees and a network of 58 sales partners, Deutsche Messe is present in about 100 countries.