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Moving Away from Mass Transportation

3 months ago

Mass Transportation or public transportation or Mass transit comprises the movement of people within the city using buses and trains. Mass transportation enables the movement of many people in the same vehicle. Moreover, it makes the possibility of the transit of many people on the same route in order to lower the overall cost to carry each person. This expected to bring more investment in terms of money and branding collaboration to serve better service and engage in creating awareness about brands.

The spread of the COVID-19 virus categorized under the corona category is creating fear among people to meet other people, owing to increase in need to follow social distancing to reduce the effect of the virus. For instance, in Italy, a country with one of the highest corona positive cases observed an average decline of around 50% in the mass transportation ridership. Moreover, In the United States, it witnesses a downfall of around 40% in the usage of mass transportation services owing to having the maximum number of cases in the world. 

How Mass Transportation Companies are Responding

Mass Transportation in Buses
Mass Transportation is one of the integral parts of any country with having billions of people. The mass transportation companies are primarily shifting towards the sanitization efforts to meet safety in the vehicle and more important to maintain consumer trust in this situation of fear. Moreover, the service providers either private operators or government operators are incorporation contactless ticket distribution such as self-service stations, ticketing apps, and offices to minimize the fear of infection. Also, it is under guidelines to mandatory maintain distance between each passenger to further stop the spread of COVID-19. 

For instance, the New York Metropolitan Transportation Authority (MTA) incorporated the use of CDC-approved cleaning products to wipe down its stations on the daily basis, and its entire fleet at least every 72 hours to bring back its 1.68 billion users. While in Israel, the government asked the public to abstain from the use of mass transportation except when absolutely necessary. They already discontinued operations at schools, universities, entertainment areas, shopping malls, and recreation zones are closed already. Also, dismantle the use of cash to pay the fare and maintain a proper space to reduce the risk for the driver in the vehicle.

It is expected that the consumers are feeling fear owing to the global spread of COVID-19 virus that brings to adapt social distancing and avoid interaction with humans. Moreover, the mass transportation of people in the public-driven vehicles is estimated to be the risk for the consumers to get infected, as to minimize awareness about the sanitization efforts to disinfectant the vehicle. It is also expected that many countries may adapt emergency on-demand mass transportation services through the booking from a demand transit platform, as this kind of service may serve citizens on-demand and better maintenance for the safety of riders and drivers.

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